European Commission 24 January 2006, Commission Decision of 24/01/2006 declaring a concentration to be compatible with the common market (Case No COMP/M.3942 - ADIDAS / REEBOK) according to Council Regulation (EC) No 139/2004 (Only the English text is authentic)

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The Commission Decision of 24 January 2006 addresses the proposed acquisition of Reebok by Adidas, concluding that the merger does not raise serious doubts regarding its compatibility with the common market under the Merger Regulation. The investigation revealed that while there are overlapping activities in athletic footwear, apparel, and other sporting equipment, effective competition would not be significantly impeded due to the presence of numerous strong competitors and the distinct market positioning of both companies. Ultimately, the Commission approved the transaction, affirming that it aligns with the interests of the common market and the EEA Agreement.AI