Court of Justice 29 April 1997, C-337/95 (Parfums Christian Dior SA and Parfums Christian Dior BV v Evora BV.)

Opinion of the Advocate-General Opinion of the Advocate-General 1 The essential question in the present case is whether a trade mark proprietor may rely upon his trade mark rights to prevent the advertising of goods placed on the market by him or with his consent, in circumstances in which such advertising damages the luxurious and prestigious image of his mark.