Court of Justice 28 October 2004, C-134/03 (Viacom Outdoor Srl v Giotto Immobilier SARL.)

Opinion of the Advocate-General Opinion of the Advocate-General I – Introduction 1. The present case concerns an Italian rule under which municipalities levy municipal duties on advertising, lay down certain provisions governing the practice of advertising in their territory (including rules on the number and location of available advertising spaces) and also operate their own municipal