Court of Justice 25 January 2018, C-564/16 (Opinion of Advocate General Wathelet delivered on 25 January 2018.)

OPINION OF ADVOCATE GENERAL WATHELET delivered on 25 January 2018 ( 1 ) Case C‑564/16 P European Union Intellectual Property Office (EUIPO) v Puma SE (Appeal — European Union trade mark — Regulation (EC) No 207/2009 — Article 8(5) — Opposition proceedings — Relative grounds for refusal — Regulation (EC) No 2868/95 — Rules 19 and 50(1) — Concept of ‘reputation’ — Probative value of earlier EUIPO