General Court 14 December 2017, Case T-280/16: Judgment of the General Court of 14 December 2017 — GeoClimaDesign v EUIPO — GEO (GEO) (EU trade mark — Invalidity proceedings — EU word mark GEO — Absolute grounds for refusal — Distinctive character — Lack of descriptive character — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 (now Article 7(1)(b) and (c) of Regulation (EU) 2017/1001) — Article 52(1)(a) of Regulation No 207/2009 (now Article 59(1)(a) of Regulation 2017/1001))

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