Court of Justice 11 September 2018, Case C-542/17 P: Order of the Court (Sixth Chamber) of 11 September 2018 — Allstate Insurance Company v European Union Intellectual Property Office (EUIPO) (Appeal — Article 181 of the Rules of Procedure of the Court of Justice — EU trade mark — Application for registration of the word mark DRIVEWISE — Dismissal of the application — Regulation (EC) No 207/2009 — Article 7(1)(c) — Article 7(2) — Article 75 — Descriptive character — Neologism composed of elements each of which is descriptive of the characteristics of the goods or services concerned — Intended purpose of the goods or services — Distortion — Duty to state reasons)

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