General Court 27 September 2018, Case T-449/17: Judgment of the General Court of 27 September 2018 — Sevenfriday v EUIPO — Seven (SEVENFRIDAY) (EU trade mark — Opposition proceedings — Application for EU word mark SEVENFRIDAY — Earlier EU word mark SEVEN — International registration designating the European Union — Earlier figurative mark 7SEVEN — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

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