General Court (Second Chamber) 28 June 2019, T-340/18 (Gibson Brands, Inc. v European Union Intellectual Property Office.)

JUDGMENT OF THE GENERAL COURT (Second Chamber) 28 June 2019 (*) (EU trade mark — Invalidity proceedings — EU three-dimensional mark — Shape of a guitar body — Absolute ground for refusal — Distinctive character — Article 52(1)(a) of Regulation (EC) No 207/2009 (now Article 59(2)(a) of Regulation (EU) 2017/1001) — Distinctive character acquired through use — Article 52(2) of Regulation No 207/2009