General Court (First Chamber) 9 July 2019, T-397/18 (Hugo's Hotel Ltd v European Union Intellectual Property Office.)

JUDGMENT OF THE GENERAL COURT (First Chamber) 9 July 2019 (*) (EU trade mark — Opposition proceedings — Application for EU figurative mark HUGO’S BURGER Bar — Earlier EU word mark H’ugo’s — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001) In Case T‑397/18, Hugo’s Hotel Ltd, established in St. Julians (Malta), represented by R.