General Court 20 January 2021, Case T-253/20: Judgment of the General Court of 20 January 2021 — Oatly v EUIPO (IT’S LIKE MILK BUT MADE FOR HUMANS) (EU trade mark — Application for the EU word mark IT’S LIKE MILK BUT MADE FOR HUMANS — Absolute ground for refusal — Distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

1.3.2021 EN Official Journal of the European Union C 72/25 Judgment of the General Court of 20 January 2021 — Oatly v EUIPO (IT’S LIKE MILK BUT MADE FOR HUMANS) (Case T-253/20) (1) (EU trade mark - Application for the EU word mark IT’S LIKE MILK BUT MADE FOR HUMANS - Absolute ground for refusal - Distinctive character - Article 7(1)(b) of Regulation (EU) 2017/1001) (2021/C 72/37) Language of the