European Parliament 6 March 2001, WRITTEN QUESTION E-0641/01 by Francesco Speroni (TDI) to the Commission. Milk brand names.

is able to eliminate competition, this firm is dominant. This automatically implies that once dominant a company cannot fulfil all four conditions for exemption under Article 81(3) and individual exemption of its agreements is thus not possible. This is why, for instance, dominant companies should in general refrain from imposing non-compete obligations or applying loyalty rebates.