Court of Customs and Patent Appeals March 6, 1969, Patent Appeal 8095 (Application of Colgate-Palmolive Company)

WORLEY, Chief Judge.

Appellant’s application

1

to register the mark “CHEW ’N CLEAN” for “Dentifrice” has been refused by the Trademark Trial and Appeal Board

2

which stated:

* * * Moreover, it is an established principle of law that the question of whether or not a given mark is merely descriptive cannot be considered in the abstract but must be considered in connection with the particular goods