Court of Appeals for the Second Circuit May 25, 1978, No. 945, Docket 78-1066 (United States v. Sprayregen)

OAKES, Circuit Judge:

Comparative advertising in which the competing product is explicitly named is a relatively new weapon in the Madison Avenue arsenal.1 These cross-appeals by two of the leading manufacturers of analgesics— pain relief tablets — raise questions regarding the permissible boundaries of this novel approach to consumer persuasion.