Court of Appeals for the Seventh Circuit September 6, 1979, 78-2011 (Miller Brewing Company v. Jos. Schlitz Brewing Co.)

TONE, Circuit Judge.

Two years ago we reversed a preliminary injunction order against infringement of Miller Brewing Company’s trademark “LITE” for beer. We did so on the ground that “because ‘light’ is a generic or common descriptive word when applied to beer, neither that word nor its phonetic equivalent may be appropriated as a trademark for beer.”

Miller Brewing Co. v. G. Heileman Brewing Co.