Court of Appeals for the Seventh Circuit July 29, 1992, 91-2912, 91-2913, 91-3159 and 91-3160 (United States v. $448,342.85 (j.m. Distributors and Westmont Corporation, Claimants))

EASTERBROOK, Circuit Judge.

Competition among sellers, coupled with bargain-hunting by buyers, leads to prices that protect ignorant, lazy, or busy customers. Comparison shopping by even a fairly small portion of potential customers drives prices to the level reflecting full information about goods of their quality.