District Court, S.D. New York November 13, 1995, 95 Civ. 7011 (HB), 95 Civ. 7688 (HB) (Smithkline Beecham Consumer Healthcare, L.P. v. Johnson & Johnson-Merck Consumer Pharmaceuticals Co.)

BAER, District Judge.

This is a consolidated action involving the advertising for over-the-counter heartburn medications. Smithkline Beecham Consumer Healthcare, L.P. (“SmithKline Beecham”) is the maker of TAGAMET HB, and Johnson &

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Johnson-Merck Consumer Pharmaceuticals Company, Inc. (“J & J-Merck”) is the maker of PEPCID AC.