Court of Appeals for the Seventh Circuit August 29, 1995, 95-1017 (Sunmark, Inc. v. Ocean Spray Cranberries, Inc.)

EASTERBROOK, Circuit Judge.

Sunmark produces Swee Taets, a popular fruit-flavored sugar candy most often sold in a tablet form similar to a brightly colored aspirin. Ocean Spray Cranberries produces a variety of sugar-flavored cranberry juice drinks that they often advertise as tasting sweet and tart — or “sweet-tart.