District Court, S.D. New York May 18, 1996, 95 Civ. 5043 (JGK) (Tap Publications, Inc. v. Chinese Yellow Pages (New York) Inc.)

OPINION

KOELTL, District Judge:

This case concerns a dispute over the right to use in the New York metropolitan area a trademark consisting of the four Chinese characters pronounced “Hua Shang Nien Chien” (“the mark”). The undisputed owner of the mark, which in English means “Chinese Business Yearbook,” is the defendant Asia System Media, Inc. (“ASM”).