District Court, D. Massachusetts August 21, 2002, CIV.A.00-12581-RWZ (Carroll Shelby Licensing, Inc. v. Superformance Int'l., Inc.)

MEMORANDUM OF DECISION

ZOBEL, District Judge.

Carroll Shelby (“Shelby”) designed the original Cobra during the 1960s. Shortly thereafter, Ford Motor Company (“Ford”) registered several Cobra marks for use with its marketing and sales of automobiles and auto parts. By the late 1970s, dozens of companies had begun to advertise, manufacture and sell Cobra replicas.