District Court, S.D. Indiana December 21, 2011, No. 1:09-cv-1378-JMS-WGH (Norwood Promotional Products, LLC v. Kustomkoozies, LLC)

ENTRY ON CROSS MOTIONS FOR SUMMARY JUDGMENT

JANE MAGNUS-STINSON, District Judge.

Trademark litigation can be steeped in technical issues and analysis, but is often born of more pedestrian disputes. Such is the case with this lawsuit. What do you call those spongy things that people wrap around a beverage can or bottle to keep it cool? Some people call them “koozies.