District Court, S.D. New York October 25, 2011, No. 09 Civ. 6261 (JGK) (Gameologist Group, LLC v. Scientific Games International, Inc.)

OPINION AND ORDER

JOHN G. KOELTL, District Judge:

This is a case about “bling” — “BLING BLING 2002,” “Spring Bling,” “Bling Me the Money,” and “It’s a Bling Thing” — to name a few variations. The plaintiff has a trademark registration for “BLING BLING 2002” for “entertainment in the nature of online three dice casino games” and for “casino games and equipment therefor, namely board games.