District Court, S.D. New York November 25, 2013, No. 11 Civ. 4039(SAS) (TNS Media Research, LLC v. TRA Global, Inc.)

OPINION AND ORDER

SHIRA A. SCHEINDLIN, District Judge.

I. INTRODUCTION

This is a dispute over intellectual property pertaining to marketing and advertising analytics. Plaintiffs TNS Media Research, LLC (d/b/a Kantar Media Audiences) (“Kantar Media”) — a market research company — and Cavendish Square *208Holding B.V.