District Court, D. New Jersey January 15, 2015, Civil Action No. 13-7585 (JBS/JS) (In re Riddell Concussion Reduction Litigation)

OPINION

SIMANDLE, Chief Judge.

I. INTRODUCTION

Plaintiffs contend in these consolidated actions1 that Riddell, Inc. and its associated corporate entities (collectively, “Rid-dell” or “Defendants”) marketed a line of football helmets, primarily to youth and high school football players, with the purported ability to reduce concussions based on unique concussion reduction technology, yet