District Court, S.D. New York September 13, 2016, 14 Civ. 4869 (PAE) (LVL XIII Brands, Inc. v. Louis Vuitton Malletier S.A.)

OPINION & ORDER

PAUL A. ENGELMAYER, District Judge

In this trademark lawsuit, two fashion companies go toe-to-toe over the right to affix a metal plate to the toe of “luxury” men’s sneakers. Plaintiff LVL XIII Brands, Inc. (“LVL XIII,” pronounced “Level 13”) is a New York start-up company that manufactures, markets, and sells men’s luxury athletic footwear.