District Court, S.D. Illinois April 20, 2018, 10–CV–3314 (AJN); Rel: 10–CV–5013 (AJN) (Alzheimer's Disease & Related Disorders Ass'n, Inc. v. Alzheimer's Found. of Am., Inc.)

ALISON J. NATHAN, District Judge:

*265In September 2017, the Court held a bench trial between two Alzheimer's charities-Counterclaim Plaintiff Alzheimer's Disease and Related Disorders Association (hereafter, "Alzheimer's Association" or the "Association" or "Counterclaim Plaintiff") and Counterclaim Defendant Alzheimer's Foundation of America (hereafter, "Alzheimer's Foundation" or "AFA" or